1. Holiday promotion resend
Holiday seasons are the best time for e-commerce businesses as they can have more frequent emails to all the customers. However there may not be any guarantee whether the holiday promotions are successful or not. Holiday promotion resends can help e-commerce businesses. An article by Noah Kagan showed a hack to increase the opening rates of email campaigns. To do this simply take the same email and change the subject line to something different and a week later send it to all the users who did not open the email in the first place.
An average worker in the US receives around 121 emails, so there is a possibility that some emails regarding sales are not opened. Thus this campaign will help a maximum number of people to read to them emails regarding the e-commerce business. Firstly entrepreneurs should choose a sale that lasts for a couple of days. By doing this users will have time to read the first email, before the second can be sent. Then during special occasions, like black Friday and Christmas the sales can go on even when the occasion is over. It is important to have an efficient online shopping cart system, you can use a platform such as Shopity to do this.